JPY inc.

JPY inc. a mobile application  to transfer money from North America to Japan and  Philippines 


Target and challenge

The base users for this project the people who are living in Asia particularly  Japan and Philippines.
consists audiences between 18 and 35

Problems solved

The client knows what he wants and comes up with some sketches. But as designer we should dig deeper and ask why every step of our design precess

 At the begging seems easy for the client because there are many competitors do the same thing…BUT  Opening an account requires several days. Asking for all the information immediately, and then leaving the user in standby at the end of the process, it’s frustrating.  IS NOT GOOD USER EXPERIENCE


The user is stuck after a long setup


To avoid frustration and increase retention 

 I suggested to my client  INVESTMENT. Call user to set up preferences and tune future transfers.

 Meanwhile, account verification is triggered.



 We could validate the UX flows every release cycle (weekly).

Built to validate a customer idea, flowchart user flow eventually helped the client to understand easy UX flow and improving rapidly our prototype.


Welcome and sign in

Humanize  the splash screen by showing common people living their daily life

Dashboard and setting

Allow to user to have an overview  about last transaction.

And this to  show data  according to each user needs. The challenge is to keep data easy to understand, at the same, the design should draw attention


Account steps

Investment setup

Incite user to invest and learn the product.

To build up trust the automatic transactions always necessitate a manual approving with notifications earlier



I worked on this project as a UX designer. Main areas of responsibility: 

  •  Management (sprint planning and weekly reviews)
  • UX analysis (flows and persona)
  • Design (daily iterations on the UI)

 « Design is not just what it looks like and feels like. design is how it works »  – Steve Jobs

 « Simplicity is the ultimate sophistication » – Leonardo da Vinci

 « Out of clutter, find simplicity. From discord, find harmony. In the middle of difficulty, lies opportunity. » Albert Einstein

@ 2023 Bouhellal Abdellatif