Design Principles

The Power of Highlighting and Visual Hierarchy

Highlighting and hierarchy are invaluable.  They guide users through data mazes, ensuring they discern critical insights with confidence. As a designer in financial applications, I encounter the challenge of presenting vast data in user-friendly ways. Picture complex Excel files with layers of granularity. Distilling this data into sleek interfaces empowers users to find what they need.

 

Hierarchy

  • Tree Structures: Represent hierarchical relationships with child elements below or to the right of parent elements. Effective for moderate complexity but may become unwieldy for large hierarchies.

  • Nest Structures: Show hierarchical relationships by containing child elements within parent elements, like Venn diagrams. Best for simple hierarchies but may become less effective with dense or complex relationships.

  • Stair Structures: Display hierarchical relationships by stacking child elements below and to the right of parent elements, similar to outlines. Suitable for complex hierarchies but may imply false sequential relationships

Highlighting
  • Use highlighting techniques judiciously to draw attention without overwhelming the user.
  • Employ desaturated colors and selective emphasis to highlight critical elements.
  • Consider user comfort and legibility when utilizing effects like inversing and blinking.
  • Choose tree structures for moderate hierarchy views and nest structures for natural systems.
  • Opt for stair structures in complex hierarchies with unpredictable growth.
  • Maximize clarity by selectively revealing or concealing hierarchical complexity.
Takeaways

Snap Judgments:

Users quickly decide on a website’s trustworthiness. Initial rejection often occurs based on design factors like color, font, layout, and navigation.

Design’s Impact:

Critical design elements are decisive in the first phase. Users either engage or dismiss a site based on its visual appeal and usability.

Content and Trust:

If a website passes the design test, users shift to assessing content and credibility. Trust is built through reliable information and credible sources. Design opens the door, content seals the trust.

Aesthetic-Usability Effect

Aesthetic-Usability Effect

Chuncking

Alignment