The Power of Highlighting and Visual Hierarchy
Highlighting and hierarchy are invaluable. They guide users through data mazes, ensuring they discern critical insights with confidence. As a designer in financial applications, I encounter the challenge of presenting vast data in user-friendly ways. Picture complex Excel files with layers of granularity. Distilling this data into sleek interfaces empowers users to find what they need.
Hierarchy
Tree Structures: Represent hierarchical relationships with child elements below or to the right of parent elements. Effective for moderate complexity but may become unwieldy for large hierarchies.
Nest Structures: Show hierarchical relationships by containing child elements within parent elements, like Venn diagrams. Best for simple hierarchies but may become less effective with dense or complex relationships.
Stair Structures: Display hierarchical relationships by stacking child elements below and to the right of parent elements, similar to outlines. Suitable for complex hierarchies but may imply false sequential relationships
Snap Judgments:
Users quickly decide on a website’s trustworthiness. Initial rejection often occurs based on design factors like color, font, layout, and navigation.
Design’s Impact:
Critical design elements are decisive in the first phase. Users either engage or dismiss a site based on its visual appeal and usability.
Content and Trust:
If a website passes the design test, users shift to assessing content and credibility. Trust is built through reliable information and credible sources. Design opens the door, content seals the trust.
Aesthetic-Usability Effect
Aesthetic-Usability Effect
Chuncking
Alignment