Design Principles

Trust is often initiated by the initial impression created through look and feel

Less is More: Navigating the Paradox of Choice in Decision-Making

Unveiling Slips, Mistakes, and Lapses in Design

Balance in Design Where Precision Meets Perception. 

Manage information complexity by showing only the necessary or reque…

Elements that are close together are perceived as more related than those …

Similar elements are perceived as more related than dissimilar ones, enh…

The optimal design does not always align with user preferences…

The Power of Highlighting and Visual Hierarchy

The time it takes to make a decision increases a…

The time required to move to a target is a function of the target size and …

More Flexibility, Less Usability: The Tradeoff Every Designer Faces

These articles draw upon a combination of key resources and personal experiences, integrating insights from Universal Design Principles, practical knowledge in interface design, observations from 100 Things to Know About People, and explorations into the evolving field of GenAI. Each piece is shaped by a balance of research and hands-on expertise to provide meaningful design perspectives.

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 « Design is not just what it looks like and feels like. design is how it works »  – Steve Jobs

 « Simplicity is the ultimate sophistication » – Leonardo da Vinci

 « Out of clutter, find simplicity. From discord, find harmony. In the middle of difficulty, lies opportunity. » Albert Einstein

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