I’m Abdellatif Bouhellal,
a designer based in France

I design a product by iterating,  focus on release cycles and validation.Think, build, launch, measure. Repeat, testing and retesting to improve my design constantly.
I’m who believes  « All design is redesign ».  

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Simplicity is the ultimate sophistication
I’m passionate about Design Sprint methodology, and usability testing. I design a product by iterating to improve my design constantly.
Every day, I fine-tune and enhance my workflow, continuously blending various approaches to maximize their strengths. Lean, Agile, Scrum, GTD—they’re not rigid formulas, but rather flexible frameworks to guide the process. Design isn’t a simple recipe for a perfect result, it’s a complex, evolving journey toward creating something truly impactful.
Citinir
shiseido-cover
Cover
Auchan drive Redesign
cover

How I help

TAILOR-MADE APPROACH

I don’t believe in one-fit-all approaches. My role is to identify the method and solution which will have the most lasting impact for your organization.

ONE-BULLET PHILOSOPHY

I aim to select fastest and smoothest route to achieve measurable & sustainable results maximizing talent and assets

FIX PRICE, CLEAR RESULTS

I don’t come to bill hours, but work with fix prices on clear deliverables and targets and don’t hesitate to pivot if a method requires revision

« Design is not just what it looks like and feels like. design is how it works« – Steve Jobs

« Simplicity is the ultimate sophistication » – Leonardo da Vinci

« Out of clutter, find simplicity. From discord, find harmony. In the middle of difficulty, lies opportunity. » – Albert Einstein

[email protected]

@ 2024 AbdelDesign