Design Principles

Aesthetic-Usability Effect

Aesthetic Usability Effect

Trust is often initiated by the initial impression created through look and feel

Less is More

Less is More: Navigating the Paradox of Choice in Decision-Making

Errors

Unveiling Slips, Mistakes, and Lapses in Design

Alignement

area alignment vs. center edge alignment

Balance in Design Where Precision Meets Perception. 

Progressive Disclosure

Manage information complexity by showing only the necessary or reque…

Proximity

Elements that are close together are perceived as more related than those …

Similarity

Similar elements are perceived as more related than dissimilar ones, enh…

Performance VS Preference

The optimal design does not always align with user preferences…

Hierarchy & Highlighting​

The Power of Highlighting and Visual Hierarchy

Hick’s Law

The time it takes to make a decision increases a…

Fitts’s Law

The time required to move to a target is a function of the target size and …

Flexibility-Usability Tradeoff

More Flexibility, Less Usability: The Tradeoff Every Designer Faces

 « Design is not just what it looks like and feels like. design is how it works »  – Steve Jobs

 « Simplicity is the ultimate sophistication » – Leonardo da Vinci

 « Out of clutter, find simplicity. From discord, find harmony. In the middle of difficulty, lies opportunity. » – Albert Einstein

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